Explore the systems, campaigns and measurable work behind the client portfolio. Each case study separates documented platform data from marketing attribution.
Better Gas required a structured multi-location presence that made individual outlets easier to govern and easier for customers to discover across Google Search and Maps.
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Better Gas needed search architecture that connected local LPG demand to useful service and location pages instead of treating organic search as a single generic website channel.
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The campaign setup focused on matching high-intent LPG searches with structured ad groups, relevant landing journeys and controlled geographic and bidding settings.
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Budget and bidding decisions were reviewed as scenarios rather than treated as guaranteed outcomes, with platform estimates separated from actual spend and achieved performance.
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The reporting work focused on turning GA4 activity into executive-level interpretation without combining unlike periods or overstating what user, engagement and event counts mean.
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This work examined how captured events, key events and purchase signals relate to the actual customer journey and where additional reconciliation is still required.
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The paid-social work centered on generating measurable landing-page traffic while keeping campaign traffic metrics distinct from leads, orders and revenue.
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Tracking work focused on mapping real customer actions to events, validating connected applications and documenting conflicting pixel states instead of hiding them.
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The WATI setup organized WhatsApp customer records around fields, lifecycle stages, source information and ownership so follow-up could be more structured.
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The chatbot workflow organized recurring LPG enquiries into menu branches, guided questions, conditions and team-assignment paths while preserving human escalation.
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The commerce work connected website operations, products, customers and revenue reporting while keeping platform sales evidence separate from advertising attribution.
View projectThe web work focused on site structure, published-page operations, local search content and the integrations that support forms, commerce and reporting.
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