Better Gas projectsBetter Gas · Paid Social · Project case study
Meta Ads Campaign Performance & Landing-page Traffic
I structured and reviewed Meta campaigns, destination tracking and traffic quality using the evidence available in Ads Manager without turning visits into unearned sales claims.
Meta Ads ManagerFacebookInstagramLanding pages
ClientBetter Gas
Evidence periodJul 28 to Aug 26, 2026 screenshot-selected last 30 days
The engagement
The challenge. The thinking. The delivery.
The paid-social work centered on generating measurable landing-page traffic while keeping campaign traffic metrics distinct from leads, orders and revenue.
Landing-page views are useful traffic evidence; they become commercial evidence only when downstream enquiry and purchase data are connected.
The paid-social work centered on generating measurable landing-page traffic while keeping campaign traffic metrics distinct from leads, orders and revenue.
View detailed delivery scope and next improvements
Implementation scope
- Defined paid-social audience and creative objectives
- Structured campaign, ad set and ad layers
- Reviewed destination and tracking readiness
- Measured landing-page view volume and cost
- Planned creative iteration and downstream measurement
- Documented attribution limits
- Connect Meta traffic to qualified lead events
- Validate purchase/lead attribution with server-side data
- Segment creative performance by audience and placement
Results & evidence
What the available reporting shows.
These values describe the available platform evidence. They are not presented as proof of independent campaign attribution or causality.
Cost per landing-page view
Jul 28 to Aug 26, 2026Amount spent
Jul 28 to Aug 26, 2026Landing-page views are useful traffic evidence; they become commercial evidence only when downstream enquiry and purchase data are connected.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Landing-page views (22,378)
Source: Meta Ads Manager
Period: Jul 28 to Aug 26, 2026
Landing-page views are visits, not leads, orders or sales.
Cost per landing-page view (₦9.43)
Source: Meta Ads Manager
Period: Jul 28 to Aug 26, 2026
This is a traffic-efficiency metric, not CPL or CAC.
Amount spent (₦211,086.72)
Source: Meta Ads Manager
Period: Jul 28 to Aug 26, 2026
Spend alone does not establish ROI or purchase ROAS.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- (11) Ads Manager - Manage ads - Campaigns (15.05.2026 05_39).png
- Ads Manager - Manage ads - Accounts (27.08.2026 01_47).png facebook.png
Build a better business operating experience.
From strategy and ecommerce systems to analytics, automation and trustworthy reporting.