Better Gas projectsBetter Gas · Local SEO · Project case study
Google Business Profile Multi-location Presence
I organized location information, verification workflows and customer-discovery paths across Better Gas profiles while keeping the evidence boundary clear between platform state and attributable business results.
Google Business ProfileGoogle SearchGoogle MapsWebsite location journeys
ClientBetter Gas
Evidence periodOctober 2026 screenshots; engagement dates not independently documented
The engagement
The challenge. The thinking. The delivery.
Better Gas required a structured multi-location presence that made individual outlets easier to govern and easier for customers to discover across Google Search and Maps.
A multi-location profile system creates operational value only when location data, verification status and downstream customer journeys are governed consistently.
Better Gas required a structured multi-location presence that made individual outlets easier to govern and easier for customers to discover across Google Search and Maps.
View detailed delivery scope and next improvements
Implementation scope
- Audited the visible location hierarchy and permissions
- Standardized profile data, services and location categories
- Coordinated verification states and exceptions
- Connected Maps/Search discovery to relevant website journeys
- Documented governance and future performance-export requirements
- Defined measurement boundaries for local discovery and enquiries
- Create a recurring location-data QA cadence
- Export profile performance by location and period
- Link location interactions to qualified enquiry and order outcomes
Results & evidence
What the available reporting shows.
These values describe the available platform evidence. They are not presented as proof of independent campaign attribution or causality.
Stars on one captured profile
Capture dateCustomer interactions shown
Reporting window not independently validatedA multi-location profile system creates operational value only when location data, verification status and downstream customer journeys are governed consistently.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Verified profiles visible (15)
Source: Google Business Profile Manager
Period: October 2026 capture
The screenshot shows 15 verified profiles; it does not prove that every profile was personally verified from scratch.
Stars on one captured profile (5.0)
Source: Public Google Business Profile
Period: Capture date
This rating belongs to a single visible profile and must not be generalized across all locations.
Customer interactions shown (305)
Source: Google Business Profile
Period: Reporting window not independently validated
The screenshot establishes a platform interaction count, not attributable calls, orders or revenue.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- Screenshot 2026-10-11 205045.png
- Screenshot 2026-10-11 204849.png
- Google my business.png
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