Better Gas projectsBetter Gas · Paid Advertising · Project case study
Google Ads Search Campaign Strategy & Setup
I translated commercial search intent into a structured Google Ads build with documented settings, QA checkpoints and a clear separation between optimization signals and proven commercial outcomes.
Google AdsSearch campaignsResponsive Search AdsLanding pages
ClientBetter Gas
Evidence periodMay 2026 configuration screenshots; deployment/performance windows only if confirmed
The engagement
The challenge. The thinking. The delivery.
The campaign setup focused on matching high-intent LPG searches with structured ad groups, relevant landing journeys and controlled geographic and bidding settings.
A strong campaign build improves readiness and measurability; optimization scores and platform insights still require outcome-level attribution before they can support ROI claims.
The campaign setup focused on matching high-intent LPG searches with structured ad groups, relevant landing journeys and controlled geographic and bidding settings.
View detailed delivery scope and next improvements
Implementation scope
- Mapped commercial LPG search intents to landing journeys
- Structured ad groups and match types
- Prepared responsive ads and assets
- Configured budgets, bidding and geographic intent
- Reviewed tracking readiness and campaign states
- Documented QA and attribution boundaries
- Validate absolute conversion counts and dates
- Connect conversion actions to qualified enquiries/orders
- Maintain search-term and negative-keyword governance
Results & evidence
What the available reporting shows.
These values describe the available platform evidence. They are not presented as proof of independent campaign attribution or causality.
Separate optimization score shown
May 2026 capturePlatform insight on conversions
Comparison period requires source verificationA strong campaign build improves readiness and measurability; optimization scores and platform insights still require outcome-level attribution before they can support ROI claims.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Optimization score shown (96.5%)
Source: Google Ads campaign setup
Period: May 2026 capture
Optimization score is a platform readiness signal, not proof of profitability.
Separate optimization score shown (100%)
Source: Google Ads configuration screenshot
Period: May 2026 capture
This is a separate captured state and must not be merged with the 96.5% screenshot.
Platform insight on conversions (+198.02%)
Source: Google Ads overview
Period: Comparison period requires source verification
This is a platform-generated relative insight; absolute conversions and independent causality are not established here.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- Search campaign - Better Gas Energy Services Google Ads account - Google Ads (26.05.2026 22_00).png
- Search campaign - Better Gas Energy Services Google Ads account - Google Ads (14.05.2026 20_19).png
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