Better Gas projectsBetter Gas · Analytics · Project case study
GA4 Event, Engagement & Conversion Analysis
I reviewed event definitions and journey signals in GA4 to separate measurable activity from assumptions about qualified leads, purchases and revenue.
Google Analytics 4Event trackingConversion analysis
ClientBetter Gas
Evidence periodApr 23 to 29, 2026 snapshot; follow-up exports required
The engagement
The challenge. The thinking. The delivery.
This work examined how captured events, key events and purchase signals relate to the actual customer journey and where additional reconciliation is still required.
A key event becomes commercially meaningful only when its definition, trigger and downstream business outcome are understood.
This work examined how captured events, key events and purchase signals relate to the actual customer journey and where additional reconciliation is still required.
View detailed delivery scope and next improvements
Implementation scope
- Defined inquiry, purchase and key-event meanings
- Reviewed event naming and tagging behavior
- Mapped acquisition-to-page-to-action funnels
- Identified consent and measurement gaps
- Separated analytics purchase events from revenue reconciliation
- Created instrumentation recommendations
- Reconcile GA4 purchases to WooCommerce orders
- Audit key-event definitions
- Create funnel reporting by acquisition source
Results & evidence
What the available reporting shows.
These values describe the available platform evidence. They are not presented as proof of independent campaign attribution or causality.
Event count
Apr 23 to 29, 2026Key events
Apr 23 to 29, 2026Purchases shown
Apr 23 to 29, 2026A key event becomes commercially meaningful only when its definition, trigger and downstream business outcome are understood.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Active users (110)
Source: Google Analytics 4
Period: Apr 23 to 29, 2026
Snapshot activity only.
Event count (2.4K)
Source: Google Analytics 4
Period: Apr 23 to 29, 2026
Events are not automatically qualified leads.
Key events (443)
Source: Google Analytics 4
Period: Apr 23 to 29, 2026
A GA4 key event depends on how the event was configured.
Purchases shown (7)
Source: Google Analytics 4
Period: Apr 23 to 29, 2026
These purchases are not reconciled here to WooCommerce revenue.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- Analytics _ Home (30.04.2026 19_17).png
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