Better Gas projectsBetter Gas · SEO · Project case study
Local SEO & Google Search Discovery
I structured local discovery around location pages, internal linking and search-facing content so users could move from intent to a relevant Better Gas destination.
Google SearchWordPressRank MathGoogle Business Profile
ClientBetter Gas
Evidence period2026 screenshot examples; full optimization period to be confirmed
The engagement
The challenge. The thinking. The delivery.
Better Gas needed search architecture that connected local LPG demand to useful service and location pages instead of treating organic search as a single generic website channel.
Search sitelinks and optimized location pages are evidence of discoverable architecture not proof of rankings, organic growth or lead attribution.
Better Gas needed search architecture that connected local LPG demand to useful service and location pages instead of treating organic search as a single generic website channel.
View detailed delivery scope and next improvements
Implementation scope
- Audited indexed pages and local search opportunities
- Built location-specific URL and content architecture
- Aligned profile destinations with local landing pages
- Optimized metadata, internal links and indexability
- Reviewed visible SEO scoring as an administrative signal
- Defined future measurement for impressions, rankings and lead paths
- Validate rankings and impressions in Search Console
- Track location-page enquiry paths
- Review indexation and internal links quarterly
Results & evidence
What the available reporting shows.
These values describe the available platform evidence. They are not presented as proof of independent campaign attribution or causality.
Example Rank Math score
2026 captureExample Rank Math score
2026 captureSearch sitelinks and optimized location pages are evidence of discoverable architecture not proof of rankings, organic growth or lead attribution.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Visible Google sitelinks (5+)
Source: Google Search result
Period: 2026 capture
Sitelinks support discoverability but do not prove a #1 ranking or traffic uplift.
Example Rank Math score (72/100)
Source: WordPress / Rank Math
Period: 2026 capture
Plugin scores are editorial aids, not independent ranking evidence.
Example Rank Math score (78/100)
Source: WordPress / Rank Math
Period: 2026 capture
The score does not establish organic traffic or qualified lead growth.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- Google my business.png
- Pages ‹ Better Gas WordPress (27.08.2026 02_00).png
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