Better Gas projectsBetter Gas · E-commerce · Project case study
E-commerce Operations & Sales Reporting
I worked with the Better Gas WooCommerce environment to support digital order operations and interpret revenue reporting without attributing all sales to a single campaign or contributor.
WooCommerceWordPressE-commerce analytics
ClientBetter Gas
Evidence periodJan 1 to Aug 27, 2026 year-to-date selection visible
The engagement
The challenge. The thinking. The delivery.
The commerce work connected website operations, products, customers and revenue reporting while keeping platform sales evidence separate from advertising attribution.
Commerce reporting can verify sales recorded in WooCommerce; it cannot on its own prove which marketing activity created those sales.
The commerce work connected website operations, products, customers and revenue reporting while keeping platform sales evidence separate from advertising attribution.
View detailed delivery scope and next improvements
Implementation scope
- Mapped digital customer and order journeys
- Supported WooCommerce administration and operations
- Connected product, customer and site reporting views
- Reviewed reporting definitions and date selections
- Separated commerce reporting from campaign attribution
- Documented next conversion and operations improvements
- Reconcile WooCommerce orders with GA4 purchase events
- Track source-to-order attribution
- Review checkout and payment drop-off
Results & evidence
What the available reporting shows.
WooCommerce records show commerce activity and reported sales, not the incremental revenue attributable to any one campaign or contributor.
Total sales shown
Jan 1 to Aug 27, 2026 selectionShipping shown
Jan 1 to Aug 27, 2026 selectionCustomer signups shown
Selected reporting viewThe commercial value of this work is a clearer connection between product and customer operations, order journeys and sales reporting. Attribution to an individual marketer requires reconciled campaign, order and purchase-event data.
Platform screenshots and presentation imagery are distinct. Only evidence suitable for public display is shown; private administrative captures remain protected.
Open source evidence and reporting limitations
Gross sales shown (₦123,508,250)
Source: WooCommerce Analytics
Period: Jan 1 to Aug 27, 2026 selection
Platform-reported sales are not proven incremental sales from a specific campaign.
Total sales shown (₦123,749,050)
Source: WooCommerce Analytics
Period: Jan 1 to Aug 27, 2026 selection
This is a WooCommerce reporting value, not a claim of individual causation.
Shipping shown (₦240,800)
Source: WooCommerce Analytics
Period: Jan 1 to Aug 27, 2026 selection
Shipping is part of the selected commerce report.
Customer signups shown (1,930)
Source: WooCommerce customer report
Period: Selected reporting view
Exact reporting scope should be validated before broader interpretation.
See supporting evidence records
The original administrative screenshots are not displayed publicly without privacy review and approval.
- Revenue ‹ Analytics ‹ WooCommerce ‹ Better Gas WooCommerce (27.08.2026 02_10).png
- Revenue ‹ Analytics ‹ WooCommerce ‹ Better Gas WooCommerce (27.08.2026 02_11).png
- Reports ‹ Better Gas WordPress (27.08.2026 02_04).png
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