Cleaner campaign measurement
Cleaner campaign measurement
Performance Max Performance Max configured around conversion quality, asset coverage, product data and usable first-party signals
Performance Max is treated as an automated campaign system that still requires disciplined inputs. Conversion goals, asset groups, product feeds where relevant, audience signals, exclusions available in the account and downstream lead or sale quality are reviewed before budget is scaled.
Discuss this serviceDigital Marketing & Advertising
The opportunity
Make the next decision with clarity.
Campaign spend is not linked to reliable conversion measurement. This is especially relevant when considering performance max.
Traffic or lead quality does not match the commercial objective.
More disciplined budget allocation
More disciplined budget allocation
A clearer explanation of where performance is being lost
A clearer explanation of where performance is being lost
The approach
From clarity to execution.
A deliberate implementation process, adapted to your business instead of a generic playbook.
Define the commercial action, conversion and acceptable measurement standard.
What you receive
Real work. Clear handover.
Deliverables are agreed around your requirements. Every output should have a purpose and an owner.
Campaign/account architectureIncluded
Conversion-measurement planIncluded
Audience and creative requirementsIncluded
Launch or remediation configurationIncluded
Performance review and optimization actionsIncluded
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