WISDOM EBINDA EGBA
Paid Media & Digital Advertising Specialist
Lagos, Nigeria · +234 806 093 5229 · info@wisdomegba.com
https://wisdomegba.com · https://www.linkedin.com/in/wisdomeegba
PROFESSIONAL SUMMARY
Digital advertising specialist with hands-on experience planning paid acquisition across Meta, Google and other relevant platforms. Focuses on audience research, ad creative, landing-page quality, tracking, campaign optimisation and CRM follow-up.
CORE SKILLS
Paid Media, Google Ads, Meta Ads Manager, Facebook Ads, Instagram Ads, TikTok Ads, Microsoft Ads, LinkedIn Ads, Campaign Setup, Audience Research, Retargeting, Campaign Reporting, GA4, GTM, Conversion Optimisation
SELECTED CAREER ACHIEVEMENTS
- Meta campaign export recorded 25,301 landing-page views at NGN 12.66 per view (Jan-Aug 2026).
- Worked across Meta campaigns, WhatsApp acquisition, social content and customer response journeys.
- Applied GA4, Tag Manager, Search Console and campaign reporting to marketing decisions.
- Connected paid acquisition, conversion-focused pages and lead-management workflows across multiple organisations.
PROFESSIONAL EXPERIENCE
Digital Marketing Manager, Performance & Growth
MOB Integrated Services & Better Gas Energy Services · Lagos, Nigeria · Jan 2025 - Present
- Managed Meta advertising activity recorded at 25,301 landing-page views (NGN 12.66 per view) in the Jan-Aug 2026 export.
- Managed full-funnel acquisition and conversion work across paid media, website, e-commerce, social and customer retention.
- Used Google Analytics 4, Google Tag Manager, Search Console and campaign reporting to prioritise marketing and conversion improvements.
Digital Marketing Consultant, Performance Marketing
Heritage Royal Homes · Lagos, Nigeria · Jan 2024 - Dec 2025
- Managed Meta advertising campaigns, prospecting, audience targeting and remarketing for property buyer enquiries.
- Designed performance-led buyer acquisition and lead-generation campaigns for real estate projects.
- Used campaign analysis, funnel reviews and data-led optimisation to refine acquisition efficiency.
Digital Marketing Manager
Landshop Limited · Lagos, Nigeria · Aug 2024 - Dec 2024
- Optimised audience targeting, paid messages, landing pages and conversion pathways.
- Executed multi-channel campaigns combining organic search, social media, paid advertising and website acquisition.
- Used market research, competitor reviews and website performance information to refine acquisition strategy.
Digital Marketing Manager
Leadway Property Development & Interiors · Lagos, Nigeria · Jan 2024 - Jun 2024
- Developed PPC acquisition activity and optimised conversion-focused landing pages.
- Managed B2B and B2C digital acquisition across search, social, paid campaigns, content and email.
- Reviewed traffic, search, funnel and lead performance to prioritise marketing improvements.
Digital Marketing Specialist, Remote
W & B Global Enterprises · Remote · Jul 2021 - Dec 2022
- Managed online campaigns and designed performance-focused advertising creative.
- Implemented Google Analytics 4 for campaign tracking, reporting and decision-making.
- Managed social media campaigns supporting engagement, reach and website traffic.
Digital Marketing Strategist
Ultimus Holdings · Nigeria · Dec 2018 - Oct 2021
- Managed and scaled paid social acquisition with attention to return on investment and conversion.
- Automated marketing dashboards and reporting to support campaign visibility.
- Supported social media programmes and influencer partnerships to increase market visibility.
EDUCATION
Bachelor of Science (B.Sc.), Business Management - University of Calabar, Nigeria
CERTIFICATIONS & PROFESSIONAL DEVELOPMENT
- Certified Digital Marketer & Social Media Manager
- Certified WordPress Web Developer
- Web Development - HTML, CSS, JavaScript, PHP
- Marketing Tools: Automation - LinkedIn Learning, 2024